Tom pours his time and financial resources into the venture, refusing to accept failure as an option or yield to potential shortcomings. He was at the top of his class, full of big ideas, and understood the pulse of young city-goers. However, Tom felt as though he had what it took to make this restaurant succeed. Each venture was unable to get the necessary returns to stay afloat and were forced to close. There had previously been six failed business attempts in the building he purchased. *Selin Ezer, Co-founder and Chief Analytics Officer of App Samurai, worked at different leading companies from Turkey’s one of the biggest energy companies and Turkish Military Software Corporation to Oracle and Netvent, the very first company in Turkey to offer the entire Inbound Marketing procedure.Consider the following scenario: Tom is a bright and motivated entrepreneur who is in the midst of starting his own restaurant. Please note that I have no official psychology background, so the outcome delivered in this article is not scientific it is subject to the judgement of a professional (me) that is focusing on psychology. Positive illusions are part of our human nature, but it is up to us to recognize it and use it to our advantage.
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